Music Magazine: Consumer Research

Research into Target Audience

I created a number of questions to guide my direction of producing the music magazine. By gaining an understanding of what the target audience preferred, the success of my music magazine would greatly increase rather than if I had created a music magazine from my ideas alone and without input of research. I asked 60 students between the ages of 15 - 19. 30 were males and 30 were females.

Questions:

1. Do you prefer bright colours used for magazine front cover?
Result: Yes 77% No:23%

2. Favorite genre of music: Rock___ R'n'B___ Pop___
Result: Rock 49% R'n'B 47% Pop 4%

3. When do you buy a magazine: Weekly___ Monthly___ Annually___
Result: Weekly 32% Monthly 68% Annually 0%

4. What do you look at on a front cover: Model___ USP___ Content___
Result: Model 63% USP 14% Content: 23%